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Channel subscriptions seem like a direct response to numerous top creators, including Casey Neistat, publicly declaring Twitch the better alternative to YouTube when it comes to securing revenue. YouTube’s alternative monetization strategy - a system that doesn’t rely on ads - is a direct response to demonetization concerns the creator community has raised for two years. Hypothetically, if creators want to debut a new video for subscribers before releasing it to the general public, that’s something the new channel membership could provide. Again, Twitch and Patreon’s models come to mind here. Creators with more than 100,000 subscribers who belong to YouTube’s Partner Program can charge a monthly recurring fee of $4.99 that gives viewers the ability to sport tier badges, “Members-only posts in the Community tab and access to unique custom perks offered by creators, such as exclusive live streams, extra videos, or shoutouts,” according to a press release. Top chat for travel vloggers, Simon and Martina YouTube That’s really where the inspirations come from.” We just listened to our creators and viewers, and this is what they thought would actually help them the most. The perks that the creator comes up with is a blank slate. The thing that I think that makes us distinct is how incredibly customizable this is. All my inspiration is going to come from what they have said they would like this product to kind of be. “These last two years, it’s been a ton of conversations with small and large creators.

“We really spent a lot of times with creators,” Dhawan said. The similarities between YouTube’s new top-tier service and Twitch’s basic subscription model are impossible to ignore, but Rohit Dhawan, YouTube’s senior director of product management at YouTube, didn’t acknowledge the similarities in an interview with Polygon.

YouTube is introducing a couple of new alternative payment methods for creators, including a $4.99 channel membership that gives subscribers exclusive content, subscriber badges and special emojis (or emotes, as they’re known on Twitch) that people can use. YouTube creators want to get paid and, after dealing with demonetization problems for close to two years, YouTube is finally coming up with alternative payment methods.